SaaS
Sales & Marketing
Admin Dashboard

CRM Dashboard

A CRM dashboard for leads, pipelines, tasks, follow-ups, teams, reports, and customer activity tracking.

CRM DashboardCRM Dashboard
Project Overview

What we built

A CRM dashboard for leads, pipelines, tasks, follow-ups, teams, reports, and customer activity tracking.

Project type

Admin Dashboard

Next.jsNode.jsPostgreSQLRedisRechartsAWS
Client:Confidential Sales & Marketing Client
Timeline:8-12 weeks
Location:India / Global delivery

Problem statement

Sales teams were managing leads, follow-ups, and reports across spreadsheets and disconnected tools.

Solution delivered

We built a CRM dashboard with lead capture, pipeline stages, task reminders, team views, notes, and reporting.

Challenges solved

  • Sales teams were managing leads, follow-ups, and reports across spreadsheets and disconnected tools.
  • The sales & marketing team needed a admin dashboard that could support real operational workflows instead of only basic screens.
  • Admin users needed better visibility, control, and reporting from one place.
  • The product needed a scalable architecture for future features, integrations, and higher usage.

Services delivered

  • Product discovery
  • UI/UX design
  • Frontend development
  • Backend API development
  • Database architecture
  • QA testing
  • Cloud deployment

Key features

  • Lead management
  • Pipeline board
  • Task reminders
  • Team assignments
  • Customer notes
  • Sales reports

Business impact

  • Better lead visibility and ownership.
  • Reduced spreadsheet dependency.
  • More consistent follow-up and reporting.

Development process

  • Discovery workshops to clarify users, workflows, data, and success criteria.
  • UX flows, system architecture, database models, and integration planning.
  • Iterative development with QA, sprint reviews, cloud deployment, and launch support.

Background

CRM Dashboard was planned as a admin dashboard for the sales & marketing space. The goal was to replace scattered manual workflows with a structured digital product that could support users, internal teams, and future business growth.

The Challenge

Sales teams were managing leads, follow-ups, and reports across spreadsheets and disconnected tools.

The product also needed clean user flows, reliable data handling, secure access, and a foundation that could scale as order volume, user activity, integrations, or operational complexity increased.

Our Approach

Vayqube started with discovery, workflow mapping, feature prioritization, and architecture planning. We designed the product experience, backend structure, database models, admin workflows, and integration points before moving into iterative development.

Core modules included Lead management, Pipeline board, Task reminders, Team assignments, Customer notes. The technology stack used Next.js, Node.js, PostgreSQL, Redis, Recharts, AWS to balance performance, maintainability, and long-term scalability.

Solution Delivered

We built a CRM dashboard with lead capture, pipeline stages, task reminders, team views, notes, and reporting.

The final system gave the business a practical, maintainable product with clear user journeys, admin control, reporting visibility, and a scalable engineering base.

Results

  • Better lead visibility and ownership.
  • Reduced spreadsheet dependency.
  • More consistent follow-up and reporting.

Why This Case Study Matters

This saas case study shows how a focused product build can improve operations, reduce manual work, and create a stronger digital experience for customers and internal teams.

Technology Stack

Built with reliable technology

Next.jsNode.jsPostgreSQLRedisRechartsAWS
Case Study FAQ

Questions this case study answers

What did Vayqube build in the CRM Dashboard case study?

Vayqube built a admin dashboard for sales & marketing workflows, covering Lead management, Pipeline board, Task reminders, Team assignments, and admin-side operational control.

Which technologies were used for CRM Dashboard?

The project used Next.js, Node.js, PostgreSQL, Redis, Recharts, AWS based on the product requirements, integration needs, performance goals, and maintainability expectations.

What business problems did this saas project solve?

Sales teams were managing leads, follow-ups, and reports across spreadsheets and disconnected tools. The delivered solution improved workflow visibility, reduced manual coordination, and created a scalable digital foundation.

Can Vayqube build a similar admin dashboard?

Yes. Vayqube can plan, design, develop, deploy, and support similar admin dashboard projects with custom workflows, integrations, dashboards, and SEO-ready case study documentation.

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